Generation.Africa” is theme created by DotConnectAfrica to empower the youth to adapt the powers of the internet and its uses.

The group “generation.africa”, is young multifaceted individuals in Africa and the diaspora who believe in what DotConnectAfrica is doing to give Africa a digital identity on the web and move the continent forward. It represents a youth focused program launched by DCA to empower a new generation of Internet users in Africa using its generation.africa theme. It is intended to target different youth audiences and encourage them to be involved in discussions that define and increase their common stake-holding in the development and evolution of the Internet and how this affects them.

The opportunity of branding the African continent though empowering and enabling youth to be able to utilize the benefits of the internet potential is immensely significant towards the realization of a common market for business throuhg dotafrica as the platform. DotAfrica, will provide individuals and companies with African based business the opportunity to identify themselves to a particular region, creating a sense of cohesion for companies operating in more than one state. Kirui said “instead of having several web pages with different domains why not have one, your business.africa”.